Best Alternatives Of AdMob To Monetize Your Android App
By Faruque Ahamed Mollick
Monetizing Android app is a popular and easy way for Android app developers and publishers to earn money from their apps. Google’s AdMob network is surely the most popular ad monetizing network that used by Android app owners and developers. Also, AdMob is so easy to integrate with Android Studio. It just needs few clicks. You can earn money easily by using this ad network for your mobile app.
But suppose, you don’t want to use this usual method and want to try something new. Or also you may not get accepted by Google’s ad network. Whatever may be the reason, if you want to try different ad network for your Android app then there are lots of solutions available that you can try.
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In this blog post, I am going to give you a list of the ad network that can be used to monetize your Android app. You will get the 5 AdMob alternatives which I have considered as best after AdMob.
Best 5 AdMob alternatives to monetize Android app
Here are the best 5 alternatives to AdMob network of Google:
1. InMobi
InMobi ad network is a great platform to monetize your Android app. It allows you to choose from a wide range of ad formats. The formats available on InMobi mobile ad network are:
- Mobile Video – HD ads in skippable, non-skippable, full-screen, pre-roll, vertical, and native formats.
- Native – Non-intrusive, contextual ad.
- Carousel – scrollable collections of related apps and products.
- Rich Media – MRAID compliant ads that have access to device hardware.
- Full-screen Interstitials.
InMobi uses nice targeting techniques like Appographic, Adaptive Lookalike and Geo-Context Targeting which can give the best results and help you to increase the revenue from your App. InMobi also maximizes the revenue you make by targeting.
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You can easily integrate with lightweight SDK that is provided by InMobi to start monetizing your app directly or programmatically.
2. MoPub
The ad types that MoPub supports are:
- Image, text, tile, and HTML type ads.
- Banner, Full Screen Interstitial, Native, and Custom formats type ads.
- MRAID 1.0 and 2.0 for certified vendors type ads.
On Github, you will find the SDK for MoPub both for iOS and Android. It contains the details instruction of integration.
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The MoPub platform combines ad serving, ad network mediation, and RTB. This ad network platform has capabilities of campaign management, budgeting, targeting, and reporting. Their monetization has more than 99% server uptime.
3. LeadBolt
Using the LeadBolt mobile advertising network, you will be connected to a range of top in-app advertisers and access to specially limited release ad campaigns. It let you access to a dedicated monetization specialist. The great thing about LeadBolt ad network for mobile apps is that you will able to search and apply on the direct deal marketplace for the offers you like or their self-optimizing partner matching system can select offers for you.
The ad formats available on leadBolt are as following:
- Video Ads – Run ads from partners you meet in the Direct Deals Marketplace of leadBolt ad network or try their Rewarded Video ads that they claim can boost your revenue by up to 70%
- Interstitial Ads – Targeted, full-screen ads.
- Native Ads
LeadBolt offers few great developers tool like mobile analytics, quick-start guides, and framework support. Also, LeadBolt SDK helps you in many ways.
4. Epom Apps SDK
Epom Apps is an ad mediation platform with in-house experts who help you manage in-app monetization from the ad implementation to everyday optimisation.
Benefit from the best-performing ad formats including:
— Smart banner, that adjusts to the size of the screen automatically.
— Native ads, which are blended into the app UX.
— Rewarded video, top-paying ad format.
— Standard Banners
— Interstitials
Epom Apps monetization platform provides:
- Single SDK for 40+ ad networks.
- Direct access to 200+ advertisers, including Facebook, Mopub, Mobvista, inLoco and more.
- Competitive eCPMs globally with min 98% fill rate.
- Aggregated payments: Get all your monthly earnings in one paycheck.
- All-in-one platform to control your advertising activity
- FREE of charge account & personal support from growth managers.
- Proprietary algorithm that programmatically matches user targeting profile and ads.
You can test-drive their solution or try data monetization for your app to double your in-app revenue.
5. Airpush
Airpush ad network for mobile apps has come with some unique features and technology. They have 360 banner system ad can display Video Banners and IAB Standard Banners. It also supports Abstract Banners system. Transparent/translucent banners can display the content, eliminating banner blindness.
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Your app will display rich media, Video, Dialog Ads, Airpush’s AppWall, and other ad formats of 360 Interstitials. The advertising for your app will be automatically optimized so that it can give you the best results and more revenue.
6. Smaato
Smaato is also a great ad network platform for mobile app publishers and app developers. At the time of writing this post, they already have 90,000+ app publishers/developers, 450+ Ad Networks & DSPs, 1 billion+ Mobile Users per Month and 300+ Billion Impressions per Month.
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With optimized revenue, billions of impressions and easy integration make Smaato a nice ad network and a way of making money from mobile apps. With their SDK Mediation system, you can bring in other ad networks at the SDK level to compete in Smaato’s ad auctions. iAd, MoPub, AdMob are some of the additional ad networks that they support.
So these are the 5 ad network for Android app developers and publishers that I think as best alternatives to Google’s AdMob network to monetize apps. Also, there are much more ad networks available from where you can monetize your Android app to make revenue from your app. Please don’t hesitate to share your experience from any of the ad networks that you are using or already has used.
Thank you for the article about admob alternatives!
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