How to find direct advertisers using Google?

By Faruque Ahamed Mollick

Lots of bloggers are using Google AdSense or some other kinds of ad networks to earn revenue from their website. But very few of the bloggers know about direct advertisers who can pay for direct advertising on a blog or website.

But how to get direct advertisers for your website? There are some native ad networks already exists where you can find direct advertisers if your website has sufficient traffic.

But do you know that you can also find direct advertisers using Google? Yes, you can just search on Google to find advertisers to make money from your blog.

Here in this article, I am going to tell you what step you have to follow to get direct advertisers for your blog from Google search.

Who are direct advertisers?

Before going to continue this post, let me tell you who are direct advertisers and what is direct advertising.

Most of the bloggers who use AdSense or any other ad network are coming from the third party provider. Here you don’t have any direct connection with those advertisers. Someone act as a medium. For example, advertisers pay Google Ad and you show those advertise on your web page using Adsense. Here Google is the medium. google is taking a percentage from the profit.

But when you contact with a business or company directly via the contact form of their website or their Facebook page or via any other communication system and ask for the direct advertisement of their service or products then they are direct advertisers.

If they agree to your proposal and pay you to advertise their business, product or service then they are your direct advertisers. The advertise appear on your website given by your direct advertisers are a direct advertisement.

The benefits of direct advertisers over an ad network

Here are some benefits these types of advertisers.

The clear benefit of getting paid via direct advertisers then ad network like AdSense is that here you don’t have to share the profit with third party provider. All the money you can keep. So surely, it will help you to make more money than other ad networks.

Also, there is nothing to worry about getting a ban. For example, AdSense often bans publisher websites. But in the case of direct advertising, you don’t have to worry. You will be always your own boss where there will be only your own rules.

Direct advertisers pay more than ad networks. Special, with sponsored review type posts, bloggers are earning huge amount of money.

find direct advertisers using Google search

So you have already known that Google can help you with this after you read the introduction part of this article. But you may not have a clear idea of how to start with.

Don’t worry about that. There is nothing complicated here. It is very simple. All you need to know is just how to search on Google.

Wait… I didn’t mean that you have to search for anything.

To find direct advertising from business, search for the type of business that matches with the niche of your blog.

For example, on this blog, you will find so many WordPress related article. So I can search for a premium WordPress plugin and can contact directly on the official website of that website and ask if they would like to advertise or want to place sponsored post on your blog.

Another example is that, if you have a hosting review website, then you can search for a hosting company and can contact directly from their official website.

Now I am going to give you another idea to use Google to contact directly with the business.

You already may know that there are lots of business directory websites are already there. You can search with keywords like “USA business directory” or “Italian business directory” to find a business directory which will contain a lot of business.

Most of the business directory has a search box and category which will help you to find a business or company that matches with the niche of your blog. You will find a company or business that provides services or products related to the niche of your site. All you need to do is just contact them directly and ask for direct advertisements or sponsored post on your site.

Now let me know what you think of finding direct advertisers for your blog?

Also, I am eager too to know if you have any other idea that can help you to get an advertiser using the most popular search engine Google. Please let me know if you have any other idea.