6 Ways to Effectively Promote Your Blog on Social Media
Running a blog isn’t just about cool ideas, trending topics, or perfectly written content. Although these core features are extremely important, there’s more to blogging than just good writing. The truth is, if you want your blog to be a success, you need to work hard on promoting it.
Luckily for you, social media are one of today’s most powerful marketing tools, available to everyone regardless of their marketing skills. With more than 2.5 billion active users worldwide, social media are the perfect platform for you to promote your blog and expand your audience.
If you’re interested in learning how to use social media to promote your blog, just keep reading.
1. Make a Connection
The first step in using social media as a marketing tool for your blog is obvious: you need to create pages and profiles and all the most prominent social media such as Facebook, Instagram, and Twitter.
Once you establish your social media profiles and build your initial audience, it’s time to start working on the promotion.
The best way to kick things off is to connect your blog to your social media, and vice versa. Here’s what you need to do:
- add a link to your blog in the description of your social media profiles
- add a link to your social media profiles on all new blog posts
This way, you’re making sure there’s a straight-forward connection between the two and people who get in touch with one of them will immediately learn about the other.
Once you get this initial step over with, it’s time to move forward.
2. Be intriguing
For each new blog post that you write, you need to find a way to get more people to read it. Your social media profiles can help you do it.
- for each blog post, create a social media post
- reveal a small detail regarding what the post is about, to intrigue the audience
- invite them to visit your blog and read the full post
This sort of bait will evoke interest in the readers and help you guide more people directly to your blog.
3. Use Stunning Visuals
Let’s face it, so many people today scroll down their social media feeds just to enjoy beautiful images.
If you want to be a part of the game, you need to play by their rules.
To make each promoting social media post desirable and attractive, you need to use beautiful visuals to capture your audience’s attention.
This means you’ll need:
- stunning images
- beautiful infographics
- attention-grabbing designs
Use graphic design tool website such as Canva to create unique visuals for each new post. And, if you’re unable to produce stunning images yourself, check out a website such as Pixabay, which offers royalty free images.
4. Encourage Sharing
Social media is called social for a reason. It’s about the people who share experiences, ideas, things they like or don’t like, opinions, and stories.
Your current base of loyal readers can help you promote the content you’re creating. They just need a push in the right direction.
Here’s a couple of ways to encourage people to share your content:
- sharing buttons
Add a social media sharing button to each blog post that you write, making it easy for your readership to share it with others. Make it a click away and let them be the promoters.
A wisely crafted call-to-action can go a long way. Ask your audience whether they’ve enjoyed reading your blog post. If they have, just ask them to share!
You’ll be surprised to see how many people are willing to share if you just give them a hint.
5. Team Up
You’re not the only one out there fighting for a place under the spotlight. So, why not join forces?
You can find someone looking for ways to promote their blog or business and band together to ensure success.
Here’s what we have in mind:
Find someone from your niche, with a strong and firm audience base and see if you can make them an offer.
For example, if you’re blogging about weddings, maybe you can team up with a photographer. Have them promote you on their social media and you recommend them as a great wedding photographer on your blog.
- fellow blogger
Look for other bloggers who are covering a niche closely related to yours. Collaborate to mention each other in your social media posts and join parts of your audience together.
You have nothing to lose and chances are you’ll win over new followers and readers.
6. Organize Giveaways
Everybody likes to win a contest and get stuff for free. That’s why giveaways are the perfect strategy for promoting your blog using social media.
Setting up a giveaway is quite easy:
- announce it’s happening
- set the rules for competing
- following you on Instagram or liking your page
- tagging at least two friends in the comment section
- sharing your giveaway post
- inform them about the prize
Once you make the announcement, see the magic happening.
You’ll have more followers on social media, more people learning about your blog and a wider audience in no time.
Make sure the prize is cool enough for people to compete for it, and you’ll have nothing to worry about.
Social media is definitely something you need to include in the promotion of your blog. It offers so many options for you to attract more people, share your story with a wider audience, and grow your blog into something you’re extremely proud of.
Use the advice enlisted above and start working on your social media promotion strategy ASAP. Remember, you have nothing to lose.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Topwritersreview and other websites where she shares her experience and helps marketers make their name in the online world.