Why choosing a perfect niche for your blog is necessary?

By Faruque Ahamed Mollick

In this post, I am going to tell you why choosing a niche for your blog is necessary. Well, I have told you about blog’s niche or the niche of a blog is often used by me in many of my blog posts. Now I am going to discuss why choosing a niche is important.

Before I am going to discuss why choosing a niche is necessary, let’s see what happens if you don’t choose a niche for your blog.

Many newbies think that they have knowledge on multiple topics. They are almost all-rounder. So they start to write on their blog almost about everything.

What happens if you don’t choose a niche for your blog?

Suppose you start a blog and you don’t have any niche. You are writing whatever comes to your mind. In this case, the most harmful thing happen to your blog is that it will not get much organic search traffic from Google and other popular search engines like Bing, Yahoo etc.

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When someone searches in search engines to know about something then search engines always prefer to take those blogs on the first page which has the niche which is related to the search key. So for any key, your blog will not rank well on search engines as for any kind of search term your blog will not match that search terms.

Another thing will happen is that you will lose your target traffic if your blog does not has a niche. For example, if there is a blog about beauty and fashion, then peoples who are interested in beauty and fashion can be the target traffic for that blog and many of them will visit the blog. But they will not like to visit your blog.

So why choosing a perfect niche for your blog is important?

I hope, from the above content you got the idea why to choose a niche for a blog. Now I am going to tell you in details.

If you have a particular niche on our blog and you write a post on that particular topic, then search engines like to take your blog in their search results for the keywords that are related to your blog niche. If your blog is about technology then for technology-related search your blog have a chance to come first on search engines.

So one thing should be clear to you that writing on a particular niche is also part of SEO as it will help you to get more search traffic.

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Also, you will get the target traffic for your niche just like I have told you in the above content. For example, on your technology blog, you may find technology lover visiting regularly on your blog.

Another thing is that if you start to write on a topic that you like o much to write and never feel tired of writing on this topic, then the probability of your success will be higher. Also, you should have efficient knowledge of that topic so that you never run out of your posts.


hope, from this blog post you realize how important to have a niche of a blog. So it is better to never think to write like an all-rounder. Write on one topic and you will get the visitor.