Why Every Small Business Needs a Website?

By Faruque Ahamed Mollick

We are at a time where there is a significant value of internet on our daily life. Today you will see lots of business have their website. There are many small business owners think that they can not get any benefit by starting a website. They think that they don’t need a website or currently there business is not at the state of having a website.

But if you ask me, I always say every business needs a website. It doesn’t matter if the business is small, medium or large, It should have a website. Also, it doesn’t matter if it is an offline or online business, it always needs a website. But why?

Here in this article, I am going to tell you the reasons of why a business needs its own website. I am going to give you some strong reasons which show the usefulness of having a website for a business even it is a small business.

1. Website of a business keep customers informed and updated

Suppose a business launch a new product or it starts giving a discount for its products or services. If the business has a website then it can be informed immediately on the website of the business and customers can immediately get informed just by visiting that website.

Also, the business can regularly post news related to their business, update any change in their business and business rules etc. All these can be done in a quicker.

2. Website is always accessible

A website can be always available to both your regular and potential customers 24/7/365 providing them lots of information related to your products and services. They don’t need to wait to talk to you or for one of your business stuff for a long time. You or your staff may or may not available always, but your website serves information always as it will be always accessible.

3. The Internet is everywhere

There was a time where very few peoples knew about the Internet. The number of internet users was very little. But gradually the Internet start to gain popularity and now we are at a time where you can see the internet everywhere. So it is become really easier for peoples to connect to the internet and search for their requirement on search engines like Google, Bing etc.

At this time there are a huge amount of internet users and for a large number of internet users, it is the part of their daily life.

So having a website for a business can be helpful as there are lots of users can access your website via the internet and there is a high chance for your to get popular which can be more profitable for your business.

4. Building relationship with customers

With a website, it is possible to get subscribed users with their email where you can send email newsletters and notifications related to your business. Also, the customers can contact easily through a website. You may also notice that lots of websites have their contact form or there is contact numbers or email through which users can contact the business. Thus the relationships between business and customers become stronger.

Another nice way to make strong relationship with the customers is that the business website can create a blog section on their website and on each of the blog post there can be a comment section where peoples can say something related to the post. It can take the customers and business closer to each other.

5. Get more credibility and trust

Let me tell you about my personal thinking about a business.

When I think to buy services or product then I always check if the provider has a website or not by typing the business name on search engines. After that, I check their website.

I believe that I am not alone who do this. Well, your business will get extra credibility and trust if you have a website for your business. The professional design also has a great impact on customers mind. You might find that customers are more willing to do business with you because you have a website.

6. Having website can save money

Many of business owners may think that it is so costly to have a website. But this is not true. At this time anyone can start a website at a cheap price. It can be within $100 to $200 which includes both hosting and developing cost. But if you want to advertise your business on newspaper or television channel, then it will be a higher price to reach the level of a website.

Also, on the usual advertising system like TV channel or newspaper advertising, you can provide very limited information about your business. But in the case of having a website, you can provide a details information about your business.

7. A website can save time

If you have a website for your business then it can save time. Providing information about your business to your customers with the usual process of talking to the phone, talk face to face, in a brochure, or in emails can take lots of time.

But if your business has a website than many of the customers can visit your site and you don’t have to tell about those things they see on your website. Thus you can save your time and concentrate on many other things of your business.


So here I have discussed the need of a website for every business. I hope you also realize why every business needs a website and why it is important these days. This article also proves that website can give you an amazing result for your business. After reading my content I hope you have decided to start your own website for your business.