How to get direct advertisers for your website or blog?

By Faruque Ahamed Mollick

It is easy to earn money from your website using Google AdSense or other ad network sites. Most of the beginners earn money by monetizing their blog with Google AdSense. But how about publishing ad from advertisers directly to your website?

Direct advertising can is more profitable than Google AdSense and all other types of ad publishing network. Moving towards direct ad selling can be difficult. While Google and some other ad network allow starting with a low amount of traffic, selling ad directly can’t be started with low traffic.

It is very clear that an advertiser likes to place the direct ad on your site so that the advertiser can also get the benefit. If your site has a very low amount of traffic, then most probably he/she will not like to place the ad on your site.

Here in this post, I am going to tell you how to get direct advertisers for your website or blog. Below are some of the ways to find direct advertisers for your blog:

Create an advertising page

On my blog, you can see on top menu “Advertise On EyeSwift” option. By clicking it, you will be on a page where the instructions are written to advertise on my blog. Direct advertisers can contact you through the page. On that page, you can see the contact form link.

How much should you charge for direct advertising on your blog?

You can also create an advertising page from where advertisers can contact you for direct advertising for promoting their products.

Contact directly to advertisers

Another thing you can do is that you can contact the advertisers directly. You can search on the internet and find products or services that are matches with the niche of your blog and then you can give a proposal to them. Of course, you need to have sufficient traffic on your site. You can find newly launched products also. they might accept your proposal if your blog meets all the quality they need.

In these tactics, the chances of getting selected will be higher if you choose the sites that are lower in rank or newly launched sites.

Listing your site to direct ad selling marketplace

Listing your site on ad selling marketplace is an effective way of getting direct advertisers to your blog. There is some direct ad selling sites available. BuySellads and AdClerks are two great ad space selling marketplace. On these types of sites, advertisers find sites for buying ad space.

Check relevant blogs related to your blog niche

You can keep on eye to those blogs which are relevant to the niche of your site and notice what types of sponsored advertisers or paid reviews are there. Thus, you will understand which types of sponsors the site is getting and you can also try to give the offer to those sponsored by contacting them.

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Use social media

Social media websites are so popular these days. You can post or tweet about selling ad space on your website or can send a message to company or business to sell ad space. These days, almost all business own Facebook page or have an account on Twitter or any other social media site like Instagram, Google + etc.

If you tweet on twitter or post on Facebook and then there are chances of good results.

The above ideas you see are applicable when your site starts getting sufficient amount of traffic. Without a good traffic, any one of the ideas will not work. So at first, you should work on getting the traffic to your site. After that you can start applying the ideas I have discussed above.

Now, one question may come to your mind how much should you charge to advertisers. Here is the post where I have discussed it in details – How much should you charge for direct advertising on your blog?

I believe that there are lots of more ideas available. If you also have any idea then you can also share it with me. Below is the comment box where you can share your idea with me.