How To Add Schema Markup Rich Snippets On Your WordPress site?

By Faruque Ahamed Mollick

If we search for something on search engines, there is a high chance of clicking the first result. Generally, most of the peoples do it.

However, you can improve the chances of clicking your result on search engine even if it doesn’t come in first of search engines. See the picture of search result below:

 

From these three search results, you can see on the picture above, which one you would like to click? Most probably you would like to check the result with the star rating.

In this case, you can see that many users will check the third result. though it has less rank than the first result on search engine.

So, in brief, rich snippets on the search engine is a short summary shown as a structural way for better understanding and user experience. For example, if a user wants to buy a phone, then the user can see the rating from the search result before buy.

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Now you may think, how it can be done and you also may wish it for your website. If you are running a WordPress site, then you may like to have this type of result on your site also.

This type of result can come from your website also if your site is using schema markup. This type of result called rich snippets or structural data.

Now, in this post, I am going to discuss, how you can also add schema markup to display rich snippet data on search engines for your WordPress site also.

Adding schema markup to display rich snippets on search engines for your WordPress site

If you are running a WordPress blog or site, then it is easy to add schema markup. You don’t need to be a coder at all to do it. There are already many rich snippets plugins available for a WordPress blog or site. You can start using one schema markup WordPress plugin to show rich snippets on search engines for your WordPress site.

Yoast SEO and most of the popular SEO plugins for WordPress already has a basic schema markup option to show structural data on search results on popular search engines like Google, Bing and Yahoo search.

There are also some good plugins available to enable structural data on your WordPress site. Below are few WordPress plugins that can enable rich snippets for your WordPress blog:

After getting one of the rich snippets that are listed above, you just need to see its usage which is available on the website where you download it.

Benefits of using rich snippets plugins

Below are some of the benefits of using a rich snippets WordPress plugin:

  • It increases the CTR rate by making your result on search engine more attractive and noticeable. It attracts the user’s eyes.
  • Increase the organic search traffic as more users likely to click.
  • improve the user experience.

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There are many others WP rich snippets are available. But I have discussed in this post are those rich snippets plugins which I think are best. Also, if you have already used any other rich snippets plugins or already used or still using other rich snippet plugins then you can also tell me about it and share your experience.