SEO Friendly URL – Right Permalink Structure For WordPress


Permalink or the URL structure of your blog post plays some role for search engine optimization. So you always should have an SEO friendly permalink structure for your site. By default, WordPress permalinks structure looks like this one:

Well, this type of permalink structure is not SEO friendly. You need a permalink which always matches with your content keywords and also may be with the title tag. In this post, I am going to tell you what type of permalink is SEO friendly for your WordPress blog.

The permalink should reflect what your post is about. In many times, new bloggers start blogging without changing this default WordPress permalink structure and it leads them to failure in better ranking of their blog. They do this mistake because most of the time newbies blogger don’t know about this and does not notice it. So their posts do not result well on the search engine because they are using default permalink which is not search engines friendly.

So in this post, I am going to tell you which permalink structure is the best so that it will be search engine friendly.


Search engine friendly permalink for WordPress blog:

So what should be the permalink structure for your post and how to do it in your WordPress blog site? Which permalink structure you should choose for your WordPress posts so that it would be SEO friendly?

Well, you can go to the permalink settings page in WordPress admin panel by going to Settings > Permalink. A permalink always should match with the keywords of the content and it is really good to matching the permalink with the post title. Let’s see the below picture:



From the picture you can see that the permalink structure is set to like this one: (/%postname%/)

Yes, this type of permalink is best according to me and I always suggest to use this type of permalinks. And for a news site you need to choose a permalink with post id along with the post name. According to Google News, all the news type post should contain a unique post id. In this case, you should choose a permalink like below:

  •  ( /%postname%-%post_id%/ )

Lots of bloggers suggest to include the category name within the permalink ( Although it looks fine, but it will create the duplicate of the same post in different URL and search engine don’t like it. So I always recommend you to choose the permalink structure which is always for a normal blog site. this is my favorite permalink structure for all time because of it short and meaningful with nothing extra garbage within it. Search engines also can search this permalink for keyword matching. It is search engine friendly.

And for a news site which needs to be verified as a news site on Google news always should be this one –  ( /%postname%-%post_id%/ ). This is Google news submission requirement for a news site and you should choose /%postname%-%post_id%/ structure.

That’s all you need. Nothing complicated. If you really feel helpful with this article then feel free to share it on facebook, twitter or other social media platform. Also, you can comment below if you have any question on it.

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